Most investors know (or are getting used to the idea) that marketing their properties online is an essential and effective way to maximize their property portfolio's exposure.
In the past, investors have used newspaper ads, postcards and bandit signs to get the word out. Some of these options still work and many investors still use them. Savvy investors realize the importance of online marketing to today’s buyer is an essential way to market properties cost effectively.
I recently read that almost 80% of homebuyers look for properties online before calling a real estate agent or looking in the newspaper. That is almost double the percentage in just a couple of years. This presents a staggering opportunity for an investor to reach a wider audience of homebuyers and other investors.
The other very important advantage is that online marketing of properties costs significantly less than traditional marketing like postcards and bandit signs. Here are some examples of free and low cost property marketing ideas:
Free Online Classifieds - Craigslist and Backpage are the most well known. You can post free classified ads in the real estate sections of these websites to effectively market your properties to thousands if people daily. Be creative with your ad, something eye-catching will attract more attention.
Social Networks - Websites like MySpace and Facebook are very popular in the real estate world these days. Create you own page and network with other real estate investors. Another great way to market properties you have available and build your network. This is also Free Marketing.
Your local REI club - Real estate investment clubs are excellent networking and marketing opportunities for local investors looking for new partners and marketing techniques. Most clubs have websites and will post member's properties for free or send an email to members about your property.
Online Listing Services – They are a great targeted solution to post properties. You can post your properties for free on some FSBO sites, like ForSaleByOwner.com. If you have a network of investors that can post a bulk of properties (25 or more), you can use a low cost service like Foreclosure.com to post properties at a minimal cost and reach tens of thousands of potential buyers.
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